PRESENTING THREE REASONS WHY PROFESSIONAL MAKEUP ARTISTS CHOOSE POISE BEVERLY HILLS

Written by Adrian

June 21, 2023

Movies, TV shows, photo shoots –what do they have in common?

Great-looking people, and behind the scenes, great professional make-up and makeup artists.

That’s where POISE Beverly Hills comes in.

We are a professional make-up brand that’s sought after by a lot of professional make-up artists in various industries of glitz and glamor.

Here are the THREE KEY REASONS WHY:

1: ACCESSIBLE QUALITY AND EXPERTISE

Make-up professionals trust brands that have had many successful years in the business.

So far, we have been in this industry for 20 years and counting.

Aside from catering to unions and cosmetic schools with our high-quality products, our resident experts have gone on talks to share wisdom.

To quote our Creative Director and Lead Make-Up Artist, NATALIA ELAYDI,

“As artists, we all need accessible but high-quality and best-performing make-up to use, the product should be our little helper.

It should help to make our job easier faster and more pleasant for both the Artist and the Customer.”

2: ESSENTIAL OIL-BASED AND H.D.

We are ESSENTIAL OIL-BASED; MINERAL.

Professional make-up artists put a lot of care into their work and towards their clients. That’s why our cream products are essential oil-based with antioxidants and calming ingredients.

From powder to blush to lip color, we make sure we’re safe even for the most sensitive skin.

We are HIGH DEFINITION.

Why it is so important for professional makeup artists to use HD products? The reason is simple – nowadays, industry-standard HD camera lenses expose even the slightest blemishes and creases that aren’t visible to the naked eye.

HD formulation is not only much lighter in texture, it has a very special formulation. It is able to reflect and defuse light in a way that creates smooth yet blurring skin effects with a silky second-skin-like texture, creating the perfect capture shots for our amazing cameras!

On top of this, our skin makeup and skincare lines are healthy and very beneficial for your body. Our foundations are practically hydrating skin care treatments on their own!

3: VERSATILITY AND EFFECTIVENESS

We are VERSATILE.

We have amazing coverage with no effort. As High-Definition Professional Cosmetics, we strive to give make-up professionals the convenience of versatile, customizable palettes. This ensures that we stay consistent as a valuable and reputatble brand on all of our film and TV sets.

We are SIMPLY EFFECTIVE.

Our extremely smooth palettes are highly-blendable and easy to use.
The product lines we envision and create here at POISE are designed to make the job of make-up artists easier and more enjoyable, so that they can focus on getting their ideal results without hassle.

FROM THE POISE BEVERLY HILLS TEAM

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